Medium 9781475823738

Jspr Vol 24-N2

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The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.

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THEME ISSUE: PARENTAL INVOLVEMENT

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M. SCOTT NORTON

The topic of parental involvement in their child’s school program certainly is not a new topic in education. School public relations and the importance of school and parental relationships have been on the agendas of both school personnel and school stakeholders historically. The thoughts expressed in business and education today center on the contention that “the customer is king.” This statement underscores the realization that school public relations has become increasingly important.

The educational literature is replete with articles on the general topic of parental involvement, including topics related to parents and teachers, parental intervention strategies, school-level parental involvement, parents at home, parenting style, parent–child relationships, parental interference, and others. A large portion of the educational literature in the area of parental involvement centers on program strategies for gaining the participation of parents in school matters and improving parent attendance at school functions. In most instances, results of these approaches are reported in data relative to increased numbers at school functions or affective data concerning the good feelings that have resulted from such parental involvement. More recent attention to topics such as parenting styles and how these styles are revealed in parent–child relationships have received more attention. The national concern of student achievement has given rise to other questions relative to school and parental relationships. The matter of student success or lack of success in school and the influence of parental involvement on student achievement has become the key question.

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